Privacy Policy

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This Privacy Policy explains how St Andrews Aquarium collects, uses, stores and protects personal information when you use our website, contact us, book tickets, purchase products or experiences, sign up to our communications, or visit us.

This policy applies to the website:

https://www.standrewsaquarium.co.uk

and the new St Andrews Aquarium website built on Wix.

Who we are

St Andrews Aquarium is located at:

St Andrews Aquarium
The Scores
St Andrews
Fife
KY16 9AS
United Kingdom

Email: splishsplash@standrewsaquarium.co.uk
Telephone: +44 (0)1334 474786

For the purposes of UK data protection law, St Andrews Aquarium is the data controller for the personal information we collect and use.

What personal information we collect

We may collect and process the following types of personal information:

Name
Email address
Telephone number
Postal address
Booking details
Ticket, voucher, adoption pack or experience purchase details
Payment confirmation details
Enquiry or message details submitted through website forms
Newsletter subscription preferences
Website usage information, such as pages visited and how visitors interact with the website
Technical information, such as IP address, browser type, device type and cookie preferences

We only collect personal information where it is necessary for the purpose it is being collected for.

How we collect personal information

We may collect information when you:

Visit our website
Complete a contact form
Book tickets or animal experiences
Purchase gift vouchers, adoption packs or other products
Contact us by email, phone or social media
Subscribe to our email updates or marketing communications
Interact with our website, cookies or analytics tools

Some information may also be collected automatically through cookies and similar technologies when you use our website.

How we use your personal information

We use personal information to:

Respond to enquiries
Process bookings, tickets, vouchers and purchases
Send booking confirmations and important visitor information
Provide animal experiences, adoption packs and other services
Manage customer support requests
Improve our website, services and visitor experience
Send email updates or marketing communications where you have opted in, or where we are legally permitted to do so
Keep appropriate business and financial records
Protect our website, business, visitors and staff
Comply with legal obligations

We will not sell your personal information.

Our lawful basis for using personal information

Under UK data protection law, we must have a lawful basis for using your personal information. Depending on the situation, we may rely on one or more of the following lawful bases:

Contract

We may use your personal information where it is necessary to provide something you have requested or purchased, such as tickets, gift vouchers, adoption packs or animal experiences.

Consent

We may rely on your consent where you have actively agreed to something, such as receiving email marketing or accepting non-essential cookies.

You can withdraw your consent at any time.

Legitimate interests

We may use personal information where we have a legitimate business interest, provided your rights and freedoms do not override those interests. This may include responding to enquiries, improving our services, maintaining website security and managing customer relationships.

Legal obligation

We may use personal information where we are required to do so by law, such as keeping financial records or responding to lawful requests from authorities.

Ticket bookings, purchases and payments

When you book tickets, purchase experiences, buy vouchers or order products through our website or linked booking systems, we may collect the information needed to process and manage your order.

Payment details may be processed by third-party payment providers. St Andrews Aquarium does not directly store full card payment details on its website.

Where third-party booking, shop or payment systems are used, those providers may also process personal information in accordance with their own privacy policies.

Adoption packs and posted items

If you purchase an adoption pack or any item that needs to be posted, we may collect and use your name, postal address, contact details and order information so that we can prepare and send the item to you.

We may keep order records where required for business, tax, accounting or customer service purposes.

Contact forms and enquiries

When you contact us through the website, by email, phone or social media, we will use the information you provide to respond to your enquiry and manage any follow-up communication.

Please do not send sensitive personal information through website forms or social media unless it is necessary.

Email marketing and newsletters

If you choose to subscribe to our email updates or marketing communications, we may use your name and email address to send you news, offers, events, updates and information about St Andrews Aquarium.

You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us directly.

We may use email marketing tools that help us understand whether emails have been opened and which links have been clicked. This helps us improve future communications.

Cookies and analytics

Our website may use cookies and similar technologies to help the website work properly, improve performance, understand visitor behaviour and support marketing or analytics activity.

Cookies are small files placed on your device when you visit a website. Some cookies are essential for the website to function. Others, such as analytics or marketing cookies, should only be used where you have given consent.

We may use tools such as Google Analytics, Wix analytics or similar services to understand how visitors use our website. These tools may collect information such as pages visited, time spent on the website, device type, browser type and approximate location.

You can manage your cookie preferences through our website cookie banner where available. You can also control cookies through your browser settings.

Wix website platform

Our new website is built using Wix. Wix may process certain website visitor data on our behalf as part of hosting, security, website functionality, analytics and related website services.

Wix may store and process data on secure servers and may use its own cookies and technologies to provide website services.

Sharing personal information

We may share personal information with trusted third parties where necessary to operate our website and provide our services. This may include:

Website hosting providers
Booking and ticketing platforms
Payment processors
Email marketing providers
IT and website support providers
Delivery or postal service providers
Professional advisers, such as accountants or legal advisers
Authorities or regulators where required by law

We only share personal information where necessary and expect third parties to handle personal information securely and lawfully.

International transfers

Some third-party service providers may process or store personal information outside the United Kingdom. Where this happens, we expect appropriate safeguards to be in place to protect personal information in accordance with UK data protection law.

How long we keep personal information

We only keep personal information for as long as necessary for the purpose it was collected.

This may include keeping information for:

The period needed to respond to an enquiry
The period needed to manage a booking, purchase or visitor experience
Customer service and complaint handling
Legal, tax and accounting requirements
Website security and analytics purposes
Marketing purposes until you unsubscribe or withdraw consent

When personal information is no longer needed, we will delete it securely or anonymise it where appropriate.

How we protect personal information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure or alteration.

This includes using secure website systems, appropriate access controls and trusted service providers. However, no website or online transmission can be guaranteed to be completely secure.

Your data protection rights

Under UK data protection law, you have rights in relation to your personal information. These may include the right to:

Request access to the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your personal information in certain circumstances
Ask us to restrict how we use your personal information
Object to certain uses of your personal information
Withdraw consent where we rely on consent
Request that your information is transferred to another organisation in certain circumstances
Complain to the Information Commissioner’s Office

To exercise your rights, please contact us using the details below.

If you have any questions about this Privacy Policy or how we use your personal information, please contact:

St Andrews Aquarium
The Scores
St Andrews
Fife
KY16 9AS
United Kingdom

Email: splishsplash@standrewsaquarium.co.uk
Telephone: +44 (0)1334 474786

Complaints

If you are unhappy with how we handle your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, which is the UK regulator for data protection.

External links

Our website may include links to other websites, including booking platforms, payment providers, social media platforms or partner websites.

We are not responsible for the privacy practices, content or security of external websites. We recommend reading the privacy policies of any external websites you visit.

Social media

We may use social media platforms such as Facebook and Instagram to communicate with visitors and share updates.

If you contact us through social media, your use of that platform will also be subject to the platform’s own privacy policy and terms of use.

Please avoid sharing sensitive personal information through public social media comments or messages.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, systems or legal requirements.

The latest version will always be available on our website.

Privacy Policy

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